FOUNDER

ANDREA, FOUNDER OF MODESTLY

A Journey of Faith, Femininity & Becoming

Modestly was born from a deeply personal chapter of my life — a chapter shaped by my journey into Islam, my evolution as a woman, and my desire to align my outer expression with my inner growth.

Before embracing Islam, dressing modestly wasn’t something I grew up with.

It was something I discovered slowly… softly… intuitively.

As I reverted, I fell in love with the beauty of modesty — how it made me feel grounded, feminine, protected, and connected to something bigger than myself.

But I also realised something important:

I couldn’t find modestwear that felt modern, minimal, and aligned with my personal style.

Everything felt either too traditional or too bold.

Nothing reflected the softness, elegance, or simplicity I wanted to embody.

And that realisation planted the first seed of Modestly.

A Brand Inspired by My Revert Journey — Created for Every Woman

My journey into modest dressing wasn’t instant.

It was gradual, emotional, and filled with learning.

I discovered that:

• modesty isn’t one level

• it isn’t one look

• it isn’t only for one type of woman

• it isn’t a rigid rule — it’s a journey

A journey that every woman experiences differently.

And that’s when I knew:

I wanted to create a brand that welcomed everyone.

Modestly is for the fully modest woman.

For the woman experimenting with her first abaya.

For the woman who simply loves elegant, flowing silhouettes.

For Muslims, Christians, and women of all backgrounds.

It’s for the woman becoming the-softest version of herself — in her own way, at her own pace.

Designing What I Couldn’t Find

Every Modestly piece is designed with intention:

• modern, minimal silhouettes

• luxury fabrics with soft movement

• neutral tones that flatter everyone

• shapes that can be styled many ways

• pieces suitable for all modesty levels

I design from the heart — drawing from my revert journey, my sense of femininity, and the type of modestwear I wished existed when I first started covering.

Modestly is not about restriction.

It’s about expression.

Softness.

Elegance.

And honouring who you are becoming.

My Vision

To build a global modestwear brand rooted in:

• inclusivity

• femininity

• elegance

• and the understanding that modesty is a journey

A brand that represents all women — from every background, every story, every stage.